Effective Date: 5th May 2026 | Last Updated: 5th May 2026
Website: www.altsugar.in
These Terms and Conditions ("Terms") govern your access to and use of the website located at www.altsugar.in (the "Website"), owned and operated by AltSugar ™ (hereinafter referred to as "we," "us," "our," or "the Company").
By accessing, browsing, or using this Website in any manner, you acknowledge that you have read, understood, and agree to be bound by these Terms, our Privacy Policy, and all applicable laws and regulations. If you do not agree with any part of these Terms, you must immediately discontinue use of the Website.
These Terms constitute a legally binding agreement between you and the Company, enforceable under the Indian Contract Act, 1872, and the Information Technology Act, 2000.
AltSugar™ is a business-to-business (B2B) ingredients company based in India, specialising in natural sweeteners, sugar-reduction ingredients, dry fruit ingredients, fruit and vegetable ingredients, and functional food ingredients. Our products are supplied in bulk to food manufacturers, beverage companies, bakery and confectionery brands, HoReCa (Hotels, Restaurants, and Catering) operations, and wellness and nutraceutical brands.
This Website serves as an informational and lead-generation platform for our B2B business. The Website does not function as an e-commerce store and does not facilitate direct online purchases or payments.
By using this Website, you represent and warrant that:
All content on this Website — including but not limited to product descriptions, specifications, images, application suggestions, blog articles, and use-case references — is provided for general informational and illustrative purposes only.
Nothing on this Website constitutes:
While we make every reasonable effort to ensure the accuracy of product information displayed on the Website, actual product specifications, certifications, compliance details, and performance characteristics may vary. Final specifications, pricing, minimum order quantities (MOQs), and commercial terms are subject to confirmation through a formal quotation, proforma invoice, or written agreement between you and the Company.
Product images displayed on the Website are representative and may differ from the actual appearance of the delivered product due to factors including but not limited to screen resolution, photography conditions, and natural variation in agricultural raw materials.
Any certifications, regulatory references, or compliance information mentioned on the Website (such as FSSAI, organic, or clean-label claims) are indicative and subject to verification in formal product documentation. The Company does not provide regulatory, compliance, or legal advice through the Website. Buyers are solely responsible for ensuring that the ingredients they procure meet the regulatory requirements of their specific end products and markets.
The Website provides multiple channels for business inquiries:
By submitting an inquiry through any of these channels, you consent to being contacted by our team via phone, email, or WhatsApp in response to your inquiry. Submitting an inquiry does not create a contractual obligation on either party.
All inquiries and communications are subject to our Privacy Policy, available at https://altsugar.in/privacy-policy
All content on this Website is the exclusive property of the Company or its licensors, and is protected under the Copyright Act, 1957, the Trade Marks Act, 1999, and applicable intellectual property laws of India and international treaties. This includes but is not limited to:
You may not, without our prior written consent:
We grant you a limited, non-exclusive, non-transferable, revocable licence to access and view the Website for your personal or internal business use in connection with evaluating our products and services. This licence does not permit downloading, caching, or storing Website content beyond incidental browser caching.
You agree not to use the Website for any purpose that is unlawful or prohibited by these Terms. Specifically, you shall not:
THE WEBSITE AND ALL CONTENT, MATERIALS, INFORMATION, AND SERVICES PROVIDED ON OR THROUGH THE WEBSITE ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS, WITHOUT ANY WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED.
To the fullest extent permitted by applicable law, the Company disclaims all warranties, including but not limited to:
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE COMPANY, ITS DIRECTORS, OFFICERS, EMPLOYEES, AGENTS, AND AFFILIATES SHALL NOT BE LIABLE FOR:
This limitation of liability applies regardless of the legal theory on which the claim is based, whether in contract, tort (including negligence), strict liability, or otherwise, even if the Company has been advised of the possibility of such damages.
In no event shall the Company's total aggregate liability exceed INR 10,000 (Indian Rupees Ten Thousand Only) or the amount paid by you to the Company in the preceding 12 months, whichever is lower.
You agree to indemnify, defend, and hold harmless the Company, its directors, officers, employees, agents, and affiliates from and against any and all claims, liabilities, damages, losses, costs, and expenses (including reasonable legal fees) arising out of or in connection with:
The Website may contain links to third-party websites and services, including but not limited to WhatsApp, LinkedIn, Facebook, and Instagram. These links are provided for your convenience only.
The Company does not control, endorse, or assume responsibility for the content, privacy policies, or practices of any third-party websites. Accessing third-party links is entirely at your own risk, and you should review the terms and privacy policies of those platforms independently.
This Website does not facilitate direct product orders or online transactions. All commercial transactions with the Company, including but not limited to product orders, pricing negotiations, payment terms, delivery schedules, and supply agreements, are conducted offline through direct communication with our sales team.
Any commercial terms, quotations, proforma invoices, or supply agreements are governed by separate written agreements between you and the Company and are not governed by these Website Terms.
The Company reserves the right to accept or decline any inquiry or order at its sole discretion, without obligation to provide reasons.
Any non-public information shared between you and the Company through the Website's inquiry channels — including but not limited to product requirements, formulation details, business volumes, or pricing discussions — shall be treated as confidential by both parties, unless:
The Company shall not be liable for any failure or delay in performance of its obligations under these Terms due to causes beyond its reasonable control, including but not limited to natural disasters, epidemics, pandemics, acts of government, war, civil unrest, strikes, supply chain disruptions, transportation failures, internet or telecommunication outages, or any other event constituting force majeure under Indian law.
We reserve the right to suspend or terminate your access to the Website at any time, without prior notice and without liability, for any reason, including but not limited to:
Upon termination, all provisions of these Terms that by their nature should survive (including Sections 6, 8, 9, 10, 13, and 17) shall continue in full force and effect.
The Company reserves the right to modify, update, or replace these Terms at any time at its sole discretion. Any changes will be posted on this page with an updated "Effective Date."
Your continued use of the Website after any changes to these Terms constitutes your acceptance of the revised Terms. We recommend reviewing these Terms periodically.
Material changes to these Terms will be highlighted on the Website for a reasonable period after publication.
These Terms shall be governed by and construed in accordance with the laws of the Republic of India, including but not limited to the Indian Contract Act, 1872, the Information Technology Act, 2000, the Copyright Act, 1957, and the Trade Marks Act, 1999.
In the event of any dispute, controversy, or claim arising out of or in connection with these Terms, the parties shall first attempt to resolve the matter amicably through good-faith negotiation within 30 days of written notice of the dispute.
If the dispute is not resolved through negotiation, it shall be referred to and finally settled by arbitration in accordance with the Arbitration and Conciliation Act, 1996, as amended. The arbitration shall be conducted by a sole arbitrator mutually agreed upon by the parties, and the seat of arbitration shall be Noida / Gautam Buddh Nagar, Uttar Pradesh, India. The language of arbitration shall be English.
Subject to the arbitration clause above, the courts in Noida / Gautam Buddh Nagar, Uttar Pradesh, India shall have exclusive jurisdiction over any proceedings arising out of or relating to these Terms.
If any provision of these Terms is found to be invalid, illegal, or unenforceable by a court of competent jurisdiction, such provision shall be modified to the minimum extent necessary to make it valid and enforceable, or if modification is not possible, it shall be severed from these Terms. The remaining provisions shall continue in full force and effect.
The failure of the Company to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision. Any waiver of any provision of these Terms will be effective only if in writing and signed by the Company.
These Terms, together with our Privacy Policy and any other legal notices or policies published on the Website, constitute the entire agreement between you and the Company regarding your use of the Website. These Terms supersede all prior agreements, understandings, and communications (whether written or oral) regarding the subject matter hereof.
For the avoidance of doubt, these Terms govern Website use only. All product supply, commercial transactions, and business relationships are governed by separate written agreements.
If you have any questions, concerns, or complaints regarding these Terms, please contact us:
AltSugar™